
Dubai, July 2025 – The Experiential Planner Expo (EPEX), one of the leading B2B platforms for the MICE, wedding, and luxury events industry in the region, has announced the expansion of its strategic partnership with the Middle East chapter of ICCA (International Congress and Convention Association). This renewed collaboration marks a significant step forward, as it will include qualified representatives from international associations in EPEX’s Hosted Buyer Programme for the first time. Most of these specially invited guests represent medical associations and have a genuine interest in hosting future congresses in the Middle East — a unique opportunity for destinations and suppliers across the region.