On August 21 and 22, the Centro Banamex in Mexico City became the epicenter of the meetings and events industry in the Americas with the hosting of IBTM Americas 2024. Recognized as the bridge connecting professionals in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, this event brought together over 4,120 professionals in a space where business, networking, and inspiration thrived in a vibrant and multicultural environment.
Over the course of two days, attendees not only participated in more than 9,720 One-to-One meetings but also had the opportunity to immerse themselves in the rich cultures of Mexico and Latin America. Music, flavors, and traditions from the region were present, creating an atmosphere that transcended commercial exchanges and turned into a celebration of the diverse cultures that make this region so special.
This year's edition featured 520 Hosted Buyers, 926 exhibitors, and 2,611 professional visitors, all spread across 154 stands and pavilions covering 16,500 square meters of space. Additionally, 454 companies showcased their innovations and services, while 63 speakers delivered presentations that inspired and challenged attendees to think of new ways to create memorable experiences and generate value in the sector.
This gathering was not only a platform for business exchange but also a space that, throughout the year, continues to connect industry professionals through digital and in-person initiatives. The event has been crucial in consolidating and revitalizing the meetings and events industry in the region, establishing itself as an essential gathering for those looking to strengthen their networks and explore new opportunities in the MICE market.
Participants left with new ideas, valuable contacts, and a deep appreciation for the cultural diversity that defines the Americas. The event successfully served its purpose of fostering alliances and developing projects while offering a unique experience that connected attendees with the rich cultural heritage of the entire region.
back