From November 5 to 7, 2024, ExCel London hosted the in-person edition of WTM London, reaffirming its status as a key event for the global travel industry. With thousands of industry professionals in attendance, the fair focused on revitalizing the travel market, providing unique opportunities to connect, collaborate, and explore new trends.
This year, the event featured the Buyers Club, an initiative designed to facilitate connections and support industry growth. Club members received exclusive access to the Buyers’ Club Lounge, where strategic meetings and three speed networking sessions took place, enabling efficient connections in a dynamic environment. This initiative was essential for strengthening relationships and exploring new business opportunities in a market eager for innovation and fresh destinations.
In addition to in-person activities, the virtual edition of the event allowed for 30-minute meetings with exhibitors through an easy-to-use interactive platform, facilitating business card exchanges, contract drafting, and new business development. This blend of in-person and virtual options expanded the event’s reach, offering participants flexibility in making valuable connections.
WTM London 2024 reaffirmed its role in supporting the industry’s recovery, providing a unique space for buyers and suppliers to work together in reshaping global tourism. With optimism and new partnerships, participants left the fair with high expectations for a prosperous 2025.
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