With the global events market projected to surpass $2.5 trillion by 2035, IBTM@ATM 2025 is set to become a key platform for MICE professionals. This new dedicated zone within Arabian Travel Market (ATM) responds to the sustained growth of the business events sector and the increasing demand for strategic connections between suppliers and buyers. From April 28 to May 1, 2025, the Dubai World Trade Centre (DWTC) will be the meeting point for industry leaders, innovators, and decision-makers looking to explore new business opportunities in the MICE sector.

An Exclusive Hosted Buyer Program
IBTM@ATM 2025 offers a Hosted Buyer Program designed to connect top-tier buyers with key industry suppliers. This initiative maximizes networking opportunities and enhances the experience of participants with exclusive benefits.

Hosted Buyer Program Benefits
Comprehensive Travel & Accommodation Package:
-
Round-trip international flights to Dubai.
- 4-night stay at an IHG hotel, including daily breakfast.
- Daily transfers between the hotel and the event venue.

Exclusive Networking & Visibility Opportunities
- Early access to the online meetings platform to schedule strategic appointments.
- Participation in Speed Networking sessions exclusively for Hosted Buyers.
- Invitations to VIP events such as the ATM Party and the La Perle by Dragone show.
- Opportunities to join Buyer Forums and FAM Tours (subject to availability).
- Inclusion in the Hosted Buyer Directory, increasing industry visibility and business opportunities.
VIP Access
-Exclusive access to the Buyers' Lounge
, a private space for networking and professional meetings.

Key Topics at the Business Events Stage
IBTM@ATM will feature a dedicated conference area where industry experts will share the latest MICE sector trends. Topics include:
- How global events and festivals drive economic growth, in partnership with ICCA.
- The future of business travel in the Middle East, in collaboration with GBTA.
- The evolution of event technology: human connection vs AI, in partnership with Multilem.

How to Apply?
Specify in your application that you are a MICE buyer.
Use the invitation code: EVNT25MICE.
- Indicate your interest in the Full Hosted Buyer Program.
- Limited spots available: Applications will be reviewed, and selected participants will be notified starting January 2025.

A Must-Attend Event for MICE Professionals
With steady growth in the global business events industry and an economic impact of over $1.6 trillion in GDP, IBTM@ATM is a must-attend event for MICE professionals. This program not only facilitates high-value meetings but also provides a platform to explore emerging trends and strengthen business relationships in a dynamic, globally connected environment.

- Date: April 28 - May 1, 2025
- Location: Dubai World Trade Centre (DWTC)
- Apply now: EVINTRA Buyer Program - IBTM@ATM
back