From November 18–20, 2025, Barcelona will once again host the most influential gathering of the global meetings and events industry at IBTM World. With over 12,000 professionals and 2,500 exhibitors expected, the event will bring together key players to connect, collaborate, and shape the future of the industry under this year’s powerful theme: People. Power. Potential.
In a world shaped by shifting geopolitics, technological disruption, and evolving workforce dynamics, IBTM World is more than just a trade show — it’s a reflection of where the MICE industry is heading. Some of the leading trends explored this year include:
✅ Exceptional experiences – Brands are now prioritizing emotional, immersive, and high-impact moments that go beyond logistics to create lasting memories.
✅ Responsible technology – From artificial intelligence to immersive virtual platforms, the event will showcase how to balance digital innovation with human authenticity.
✅ Global reach, local focus – As hybrid models and localized experiences evolve, IBTM World promotes a more sustainable, inclusive, and flexible approach to events.
✅ Attracting global talent – Industry leaders are also discussing how to attract, develop, and retain talent in an increasingly competitive and connected environment.
As a key media and industry partner, EVINTRA will once again be on the ground, supporting its network of members, buyers, and partners through global exposure and high-value connections.
See you in Barcelona.