Hotel Reservation System
What is a hotel reservation system?
A hotel reservation system is a software application that permits guests to book directly with the hotel online, with no intermediaries necessary. The software essentially processes online reservations made via the hotel’s website and then passes this data to the hotel’s own backend so that the information can be easily accessed. Bookings are then managed by hotel staff.
With the boom of the Millennial traveler, now more than million people are expected to book primarily online, so having an online reservation system is key to reaching a widespread audience.
It is also key to generating a good first impression because customers are able to place bookings without having to navigate to another domain. Keeping the whole process internally prevents customers from navigating away from the page before making the final booking.
How does a hotel reservation system work?
The reservation management software basically automates the booking process, syncing up with your hotel’s website and social media so that guests can reserve easily and conveniently without having to visit another site. The reservation system can also connect up to the channel manager, allowing hotels to distribute their availability to both online agents in real time.
These types of booking systems are used in the hospitality industry in order to permit guests to book their own stays online through software. It assists facilitate a smoother booking process and easily gathers data into your system. Furthermore, it provides you an edge over your competitors and improves efficiency by automatically syncing across your system and channels.
This type of software is key to having global appeal and to grow occupancy rates. It’s an important tool to increase reservations, create enhanced guest experiences, leading to higher customer retention and increased revenue.
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